Rhonda K. Kitchens/Sellitwithsizzle.com

Program Recipe:
Ingredients

Program Type Examples for
Public, Internal or Outreach Audiences

1 on 1	Sage on Stage	Hands On	Instruction
Training	Launch	Keynote/Speaking Engagement	Pair technology with traditional program
Demo	Workshops	Partnerships	Contest
Media Event	Seminar	Special encore performance	Show & Go
Tours	Time Based	Workshops	Personal
Scavenger Hunt	Talks	Series	Exhibition
Adult Education	Announcement	Academia	Think-In
Bootcamp	For Dummies Way	Levinson’s Guerilla-style	Lesko-esque

Rhonda K. Kitchens/Sellitwithsizzle.com

Program Example Definitions-Page 2 of 3

Program Example Definitions:

1 on 1: good for immediate feedback and fine tuning learning experience. Useful for selling partnership opportunities and demonstrations on the fly

Academia: anchor around a collegial experience ending with “diploma” and graduation style mini-event. Microsoft U, Excel College, Research 101

Adult Education: Over 50% of students are over 25, how are you reaching them?

Announcement: Promote new features on old products and old products you should feature

Bootcamp: Take the new focus from a talk show or a magazine covers and turn it into a product or service feature

Contest: Use a give-away to build a mailing list for related programs. Introduce a competition for a “user’s guide” to a new or old product. Provide a competition for “at home” use of Excel. Orchestrate an animation contest for teens. Promote online products with scavenger hunt style event.

Demo: Demonstration. Could be for a class, a group or impromptu. Brief, hands-on or part of a Media Event.

Exhibition: Online craft/art fair/museum: Set up a gallery of art, history or cultural interest. Young Adult animation or art projects. Put local oral history projects online.

For Dummies Way: Micro-specific, targeted view of explaining subject at hand in the most jargon-free, easy way possible. Examples: “straight-talking” “plain-english” “sensible.” Promote to your community… Word for Blockheads, Barely Know Series…

Hands On: Computer lab set-up

Instruction: A structured, skill building style of teaching using an outline or a technical procedure

Keynote/Speaking Engagement: A keynote speaker addresses issues of primary interest to the audience, such as, talking about business resources to a Rotary Club or grant finding to non-profits

Launch: A wine & cheese, coffee & donut, mover & shaker event to promote the addition of a new product or service.

Levinson’s guerilla-style: Come-ons, teasers and pleasers targeted to get a quick gut reaction and generate immediate interest. Levinson really works the hook and the unique selling point. Set up program with forms, easy to follow lists and strong action verbs. ( 10 Ways…30 minutes to…Secrets of…100 low cost…The 90-Minute Hour…unlock, generate, expand, increase… )

Lesko-esque: “FREE” information to help you – simple, no nonsense approach to dispensing essentially free, public domain information from government and other free access entities.

Media Event: Announce the addition or improvement of service products by arranging an event that issues invites, as well as, invites the public. Make sure it is suitably exciting, work on a list of unique selling points and take the time to personally invite reporters you think may have an interest.

Rhonda K. Kitchens/Sellitwithsizzle.com

Program Example Definitions-Page 3 of 3

Pair technology with traditional program: Use a traditional library or community agency program and pair it with an opportunity to demonstrate and teach essential technological literacy. For instance, pairing a free online journal with a class/book discussion on journaling.

Partnerships: Invite other agencies/individuals to assist or present program.

Personal: Do you, your staff, friends of the library or frequent customer have a hobby or business that you use library resources for that might interest others?

Sage on Stage: One person in front of the audience

Scavenger Hunt: Update, sophisticate, automate or challenge yourself to building team building opportunities.

Series: Take one topic, flesh it out and give it in parts. Use partnerships, volunteers and other weapons in your arsenal to make it powerful.

Show & Go (storytelling): Using feedback, actual experience, customer’s responses build a story about each of your products.

Special encore performance: Showing up even briefly to a meeting to introduce yourself, your services and your library’s community visibility

Seminar: Meeting promoting and exchange/introduction of ideas. Usually requires lunch break and utilizes several presenters on multiple topics under one main idea.

Series: events/program arranged in succession over a period of time. It is carried by a topic or theme.

Think-In: Produce a Community Brainstorming Event to determine what technology needs will benefit the community. Also a subversive opportunity to show off what you’ve got to opinion leaders and library supporters.

Talks: Book Talk Style. Using storytelling or a Levinson-style, make up mini-programs that promote various products that you can take to schools, businesses or other audiences where you wouldn’t need high tech visuals to make your point.

Time-based: 30 minutes…Breakfast with…Lunch time…Afternoon…One hour to mastery of…

Tours: Private, public or scheduled walking tour of resources, ambulatory talk or treating online sources like a map to thread program through. Tour may include print and tech materials and how they can be used together. Examples: Business Intelligence Tour or Voyage to Scholarships.

Training: From the American Heritage Dictionary, “To make proficient with specialized instruction and practice.” Specific coursework with practice and testing components designed to get person from one skill level to another. Word & Excel for Temps.

Workshops: Usually features a smaller number of participants so as to encourage interaction and smaller group instruction. An emphasis on the educational aspect of the program.